There are a number of ways to boost your business with SEO Law firm marketing. You create exposure for your website by becoming ranked, and ultimately, win sales by converting qualified leads into loyal customers. While some law firm SEO firms do it differently, just count phone calls and direct mail pieces as conversions because that’s all they really are – conversions. Other SEO firms offer “affiliate” programs that require you to market their products in return for a percentage of the total profits made by the product. It’s another great way to boost your business with SEO Law firm marketing.
The problem with relying on pay-per-click or affiliate programs to boost your business through organic search results is the fact that you’ll never know how many people clicked on your ad or if your ad was even seen. Without access to detailed data such as these metrics, you’re basically guessing. As an alternative, SEO law firm marketing professionals often work with third-party websites that track the click through rate and other metrics that will provide you with the information you need to determine whether or not your ads are working. These websites not only provide insights into your organic traffic, but also what keywords people are typing into their browsers to find you.
There’s a number of ways that SEO law firm websites can improve your online presence and increase your click through rates. One method is through improving the quality of your website content. Many people rely on search engines to find a service or solution to their problem. If your website content is poor and generic, search engines will pick up on this and send your page toward the bottom of search results. A great deal of potential customers won’t even bother at all to click on your ad.
Another way to increase your chances of being discovered is to create local content. Local optimization requires that you optimize for the local audience in the same manner as you optimize for global audiences. This includes creating search engine friendly landing pages for Google and Yahoo searches. Google and Yahoo want to see specific places in your website where people live, work, shop, attend school and more, so they put local searches first in their algorithms.
State laws around the country also dictate what must be included on a website for SEO purposes. For example, every state has a statues of limitations that dictates how long a site must remain online. If your firm doesn’t follow these statues of limitations, you could already be penalized by search engines or have to go completely Offline. Search engines and local governments work closely together to keep websites online in accordance with state laws.
You may have seen or heard of a new SEO firm or someone promoting a new automated software tool that claims to dramatically increase traffic or even legal rankings in a short amount of time. While this software may work in some cases, it is unrealistic to think that your website can quickly become popular among all users without the help of an expert SEO Consultant who has years of experience and tools to increase search engine rankings and let me review your current metrics. A qualified SEO Consultant can tell you exactly what keywords your business needs to use and how you can optimize each keyword for the particular needs of your market space. Let’s say that you are currently only providing real estate services to individuals living in the San Francisco area. If you wanted to expand into the Seattle area, or the Los Angeles area, your SEO Consultant could tell you how to strategically target keywords in each area to generate the highest possible return on investment for your business.